Pricing

Published prices in USD, the same for everyone, fixed in writing before anyone sees data. Every price on this site comes from one list.

Firm prices are in US dollars (USD), before any applicable sales tax.

Prop firms & brokers

EngagementWhat you getDeliveryPaymentPrice (USD)
PilotYour first Snapshot at an introductory price, one per firm: one disposition figure on your own records, with a one-page memo. Refunded in full if your extract can’t be made to run, or if your own re-run of the same script version on the same export (same file hash) doesn’t reproduce the figure. Credited in full toward a Memo signed within 60 days.5 business days100% on acceptance$745
SnapshotOne disposition figure for one population and period you name: PGR, PLR, their ratio, a t statistic, the counts behind them and a one-page memo.10 business days50% on acceptance; 50% within 7 days of delivery$2,500
MemoEverything in a Snapshot, plus your ratio set beside the public study’s ratio, with the differences explained in writing.15 business days50% on acceptance; 50% within 7 days of delivery$6,000
Outcomes packEverything in a Memo for your whole book, plus each split you agree in the scope.20 business days50% on acceptance; 50% within 7 days of delivery$12,000

Pilot (called “Trial” before 21 Oct 2026). The disposition effect is selling winning positions more readily than losing ones; PGR and PLR are the shares of winning and losing positions that were sold. Glossary

Quarterly re-check: the same measurement on a fresh extract, at 25% of the price of the engagement being repeated (for example $1,500 for a Memo), payable in advance, delivered in 5 business days.

Start a Pilot — $745 USD Full detail for firms

Copy-trading platforms

The copy-leader persistence test: does your leader ranking predict what followers earn after copying costs and delay, out of sample and adjusted for luck? Sold to platforms only, never to followers, and not advice. It uses the engagements above, at the same prices: the Pilot for one ranking rule and one period (one per platform), a Snapshot for the same, a Memo for every rule and period agreed in the scope, and an Outcomes pack adding a re-check on a later period.

How the test works

Firms that make behaviour claims

The claims substantiation test: your marketing says your product changes how traders behave, and a sealed, pre-registered test checks whether that claim holds on your own users’ records. We report the result whether it supports the claim or not. It is a test with stated limits; it is not an audit. It uses the engagements above, at the same prices: the Pilot for one claim, one measure and one comparison (one per firm), a Snapshot for the same, a Memo for every measure and comparison agreed in the scope, and an Outcomes pack running the same sealed test again on a later period.

How the claims test works

Journals & platforms

Free 12-month commercial licence for the first three partners, plus a co-published study. Continuing after 12 months is optional; any fee is agreed in writing before renewal. No referral fees, either way.

Apply to partner

Individual traders

Coming soon, not on sale yet. No money is taken now. The free tools cost nothing: open the tools.

$39 founding price for the first 100 buyers of the habit report, one time, including one re-test. A yearly habit tracker comes later, at $79 a year as its founding price; it is not sold until it exists. Prices in USD. Nothing is charged now.

When it launches: a full refund if you ask within 14 days of buying. The seller’s details and the full terms are shown before anyone pays. Trader terms

Join the waitlist — $39 founding price

Researchers & press

Free. No registration. Researchers & press

How payment works today

  • Every firm engagement is invoiced by email, in USD. International clients pay by bank transfer; clients in Canada may pay the CAD equivalent by Interac e-Transfer, at the Bank of Canada daily rate on the invoice date. Transfer and bank fees are paid by the sender.
  • The engagement agreement is sent with the scope, before you pay. A blank template is available on request.
  • Card payments are accepted through a secure Stripe link, sent only after you accept the scope.
  • We never ask for card details by email.

Cancellations, refunds and the Pilot

  • Firms: no cancellation fees. The Pilot is refundable in full until your staff first run the script on your records (data kick-off), and after that if your extract can’t be made to run, or through the reproduction refund. Snapshot, Memo and Outcomes pack are paid 50% on acceptance and 50% within 7 days of delivery; if either side stops, completed work is billed pro rata.
  • Traders: nothing is sold yet. When the report launches, a full refund is available if you ask within 14 days of buying.

Cancellation and refund terms · Pilot terms

Price history

DateChange
21 Oct 2026The first firm engagement is renamed Pilot (called “Trial” before 21 Oct 2026), at the same price. The trader prices once listed for after the founding offer are withdrawn; nothing had been sold at them. The end date once shown with the firm prices is removed: they have none. No price charged today changed.
17 Oct 2026Claims substantiation test added, at the existing engagements and prices. No price changed.
17 Oct 2026Copy-leader persistence test for copy-trading platforms added, at the existing engagements and prices. No price changed.
16 Oct 2026Founding price for the first 100 on the trader waitlist added.
15 Oct 2026Firm prices published.

Questions about price

Why publish prices?

So you know the cost before you write, and every firm pays the same.

Do you take card payments?

Yes. Card payments are accepted through a secure Stripe link, sent only after you accept the scope. Bank transfer, or Interac e-Transfer in Canada, also work.

What is the difference between the Pilot, a Snapshot and a Memo?

The Pilot is your first Snapshot at an introductory price, one per firm. A Snapshot is one figure for one population and period. A Memo adds your ratio set beside the public study’s, with the differences explained in writing.

Is the Pilot fee lost if we go ahead?

No. Credited in full toward a Memo signed within 60 days of delivery.

Can the price change after we accept?

No. It is fixed in writing in the scope you accept.

Does paying change the result?

No. Independence policy

donttrade measures your own past trades. It is not investment advice, does not recommend any security, trade, size or exit, and is not registered as an adviser. Past results do not predict future results.